L A U R A P E R E Z | P R
Hello! My name is Laura Perez founder of L A U R A P E R E Z | P R welcome! I’m dedicating the first LPPR blog post to how I got my start in PR.
I launched my agency in 2012, after completing my degrees and multiple internships. I just knew having my own agency where I had the opportunity to partner with brands I believed in was the career I knew I’d pursue.
Upon launching my agency I focused my niche on being a digital bilingual PR agency. My focus was to partner with Hispanic brands. We then partnered with two emerging Latina jewelry designers based in New York City.
The designers focus was to increase their brand awareness. We worked diligently and landed multiple placements with top influencers in the blogosphere, a few celebrities and print media including Sports Illustrated Swimsuit Edition & Cosmopolitan for Latinas.
During this time I was a contributing writer for PR Couture of which one of the articles was re-printed in O’Dwyers. I was also profiled as a Multicultural Entrepreneur as a Hispanic Entrepreneur and included in the PRSA New Pros Newsletter.
I continued working with one of the designers one-on-one for a few years while I worked on re-branding my agency. I’ve always visualized working with brands that are aligned with my values; authenticity, integrity and honesty. And my passions; conscious-living, re-using, recycling, self-care and connecting with Mother Earth.
I’ve since pivoted my focus to align my work with ethical-purpose driven brands I believe in. I not only want to partner with brands to assist with their business goals. I’m also partnering with brands that focus on the goodness of their products, the health and wellness of people and the impact on our planet.
Our mission is to create meaningful connections with the media that’ll generate business success with purpose by connecting you with your ideal customer on a deeper level to inspire customer loyalty.
I invite you to come back and visit. As I’ll be posting about my work, conscious-living, self-care and quick PR tips. If you’d like to receive updates and the Free LPPR Tipsheet on How to Introduce Yourself to Press, I invite you to join my mailing list!
I love connecting with people. If you have any questions please don’t hesititate to contact me. Talk to you soon!